When JAC New Zealand teamed up with Testicular Cancer NZ and Colenso BBDO to give away a T9 ute in exchange for men checking their balls, blokes sat up and took notice. Now, the awards are piling up.
The Lump Lottery campaign has had a big few weeks on the awards circuit - taking home three Silver Effies at last week's 2026 Effie Awards Aotearoa, recognising the campaign across Charity/Not for Profit, Insights and Strategic Thinking, and Positive Change. And that's on top of a Gold, Silver and Bronze at the 2026 London International Awards, where the campaign was recognised internationally for Health and Pharma and Public Service creative.

Not bad for a campaign whose entire mechanic was getting blokes to check their balls.
And the numbers behind it are even more impressive. Kiwi men headed to LumpLottery.co.nz during
Testicular Cancer Awareness Month, learned how to check themselves, and went in the draw to win a
brand-new JAC T9 Ute. 13,478 completed a self-check, 898 reported finding a lump, and 274 sought
medical advice. In a campaign about a cancer with a 96% survival rate when caught early - those are
numbers that really matter.
The campaign was fronted by All Blacks legend Buck Shelford - the perfect man to get Kiwi blokes to take
notice and take action. Equal parts hilarious and important, Buck brought exactly the right energy to a
campaign that had to walk the line between humour and genuine health awareness.
Andrew Craw, General Manager of JAC New Zealand, says the campaign delivered well beyond what the
team expected. "When Colenso BBDO and Testicular Cancer came to us with this idea, we knew it was
something special. A ute is a pretty good incentive to get blokes to do something they've been putting
off and we're pretty proud to have been part of a campaign that may well have saved lives. The awards
are the cherry on top."
And the lucky winner? Isaac from Canterbury walked away with the keys to a brand-new JAC T9 Ute.
Congrats Isaac!
The competition has closed, but the check-in shouldn't stop. Testicular cancer is the most common
cancer affecting young Kiwi men, with around 182 cases diagnosed every year. The good news? When
caught early, the survival rate is 96%. So even though the ute's gone, the check is still very much worth
doing.
Head to www.lumplottery.co.nz to learn how.